Resume

WORK EXPERIENCE

Content Creator, Photo Editor, and Social Media Manager | Independent Contractor | July 2012 – current

In the 21st century world of online commerce, it’s now mandatory for business’ of all sizes to have an online presence. Don’t try to go it alone. Hire a professional with the knowledge and skills you know you need but don’t have the time or desire to learn. Here’s what Lisa does to help your business succeed:

  • Write well-researched, non-fluff, SEO rich content
  • Curate interesting content and create unique posts for social properties
  • Oversee social property set-up, revisions, and design
  • Build editorial calendars on a weekly, biweekly, and monthly basis
  • Manage paid campaigns on Facebook, Instagram, Twitter, and LinkedIn
  • Analyze insights from social campaigns to determine the success of content
  • Plan social campaigns by recommending the budget, targeting, audience demographics, and social content that results in conversions
  • Stay ahead of trending social media platforms, best practices, and insights
  • Use social analytics tools to track the progress of social media properties
  • Source, select and optimize images from photo licensing accounts and creative commons sources to accompany articles
  • Design and create original graphic elements, including infographics, charts, graphs, animated GIFs, and social-exclusive images.

Public News Service| Photo Editor & Social Media Manager | Boulder, CO |  July 2012 – January 2018

Responsibilities included:

  • Managing presence in social networking sites including Facebook, Instagram, Twitter, Google+ and other community sites
  • Monitoring effective benchmarks for measuring the impact of social media programs, and analyze, review and report on the effectiveness of campaigns in an effort to maximize results
  • Monitoring social channels and cultivate social engagements with PNS’s audience, clients, fans and listeners
  • Acting as the voice of PNS in social media spaces, engaging in dialogues and answering questions

Highlights:

  • @PNS_News twitter account saw a 306% increase in followers, an impressions increase of 204% and an engagement rate that rose from 0.6% to 0.8%
  • Facebook engagement rose 351%, total reach rose 205%, organic reach rocketed up 433%, impressions went up 231%
  • Email news subscriptions went up 40%
  • Website page views went up 24% and users rose 18%

Other Accomplishments & Roles:

  • Managed a complete SEO project overhaul of our two websites and social media engagement campaign
  • Developed an image component for the media database including the creation of standards for input and usage.
  • Served as photo editor monitoring quality and producer image selection
  • Sourced, selected, and optimized images from photo licensing accounts to accompany articles
  • Designed and created original graphic elements including social-exclusive images
  • Led the development of a website upgrade including designing multiple new pages for the redesign
  • Led hiring and served as liaison for contractors as the human resources manager (2013- May 2015)

Mountain View High School | Teacher | Meridian, ID | August 2007 – June 2011

Responsibilities included:

  • Department head of photography, journalism and mass media programs
  • Managed a $30,000+ annual budget and conducted all of the needs assessment and ordering for the program serving over 500 students
  • Expanded the photography program from a one-semester course to a full three-year technical certificate awarding program
  • Researched and wrote a full curriculum for three levels of photography, the newspaper program and the Introduction to Mass Media course
  • Advised the school newspaper, including a monthly print edition and a daily online edition

Idaho Statesman | Photojournalist | Boise, ID | August 2004 – July 2007

Responsibilities included:

  • Award-winning staff photographer covering news, sports, portraits, and features including a weekly column
  • Was a key member of the team that launched a new publication in under 5 weeks
  • Created video and multimedia internet presentations using Final Cut Pro

AmeriCorps Volunteer | Youth in Media Coordinator, Healthy Community*Healthy Youth Program | Boise, ID | October 2003 – October 2004

Responsibilities included:

  • Ran a variety of programs for youth including a course for a youth-led and hosted a documentary radio show
  • Wrote and produced public service announcements and press releases that resulted in a 75% increase in media coverage for events
  • Organized and promoted community art and journalism projects for youth
  • Promoted and gathered content for the Idaho Statesman youth page
  • Served as a liaison with the community through public speaking and marketing efforts
  • Managed interns and volunteers 

The Times-News| Photojournalist | Twin Falls, ID | June 2001 – March 2003

Responsibilities included:

  • An award-winning staff photographer with responsibilities covering news, sports, portraits, features, and illustrations
  • Photographed and wrote a bi-monthly column
  • Managed part-time staff and freelance photographers

OTHER EXPERIENCE

Early Employment:
  • The Ethics Resource Center|Development Coordinator|Washington, DC
  • NARAL America|Special Projects/Event Coordinator|Washington, DC
  • Florida Coalition Against Domestic Violence|Resource Coordinator |Tallahassee, FL
Volunteer:
  • Attention Homes (for at-risk youth) | Social Media Manager | Boulder, CO
  • Boise Art Museum | Docent |Boise, ID
  • Urban ArtWORKS | Assistant Artist |Boise, ID
  • Boise Curling Club| Secretary |Boise,

EDUCATION

Master of Arts | Mass Communication| University of North Carolina, Chapel Hill | 2000
Bachelor of Arts | English Literature| Florida State University, Tallahassee | 1994