Lisa smooth Headshot SMI’ve been a journalist for over 20 years specializing in writing, photography, social media management, photo editing, and content curation.

For the past several years, I have been growing my portfolio of editorial writing, specifically for the outdoor and travel industries. I’ve provided content for some of the leaders in adventure equipment including Marmot, ExOfficio, LaSportiva, and others.

Hanging up my camera strap as a newspaper photographer was one of the hardest decisions I’ve ever had to make. It’s tough to go from being an expert in the field back to a newbie taking baby steps. Luckily, I find the wild west of social media thrilling and have come back to my very first love in life, writing.

In the digital age of online media and AI-assisted “everything”, I welcome the challenge of exploring unfamiliar ideas so I can help others understand, and put into context, the rapidly changing world around them.

My strengths are in developing and managing social media strategies for clients across a wide range of industries, writing well-researched, non-fluff, SEO rich content, and I and know the difference between “their, there and they’re.”

Specialties: Copy-writing for articles, blogs and social media, content management, social media management, SEO, photography and image editing, and advanced researching