Welcome

About Lisa

Lisa smooth Headshot SMI’ve been a journalist for over 20 years specializing in writing, photography, social media management, photo editing, and content curation.

For the past several years, I have been growing my portfolio of editorial writing, specifically for the outdoor and travel industries. I’ve provided content for some of the leaders in adventure equipment including Marmot, ExOfficio, LaSportiva, and others.

Hanging up my camera strap as a newspaper photographer was one of the hardest decisions I’ve ever had to make. But my back urgently demanded the change. It’s tough to go from being an expert in a field to a newbie taking baby steps. Luckily, I have come back to my very first love in life, writing.

In the digital age of online media and AI-assisted “everything”, I welcome the challenge of exploring unfamiliar ideas so I can help others understand, and put into context, the rapidly changing world around them.

My strengths are writing well-researched, non-fluff, SEO-rich content, and I and know the difference between “their, there and they’re.”

Specialties: copy-writing for articles, blogs and social media, content management & photography and image editing

 

Portfolio

A selection of some of my most recent or best performing content.

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Testimonials

I was highly impressed with her insight into social media engagement and ability to identify opportunities to drive online conversation around remote work.

Gordon Dymowski, Cultivate Now Colleague

Her vision has helped move Public News Service into the 21st Century with a social media presence that reflects the ambitious goals of the company while maintaining the high standards for which the company is known. She displays the courage to transform goals and objectives into tangible advances. Her leadership has moved the company forward by engendering a cooperative spirit among her colleagues.

Tim Morrissey, Correspondent PNS

Lisa is invaluable and a standout teacher who serves as an inspiration to students and the profession.

Angela Edde, VP at Mountain View High

She communicates effectively and tackles projects with enthusiasm. I really enjoy working with Lisa and she’s a writer that has come through in a pinch several times.

Abbie Lang, RootRated Editor

I’ve always been impressed by the ease with which she communicates ideas and is able to bring them to life. Not to mention, she truly takes the time to listen, which feels like somewhat of a lost art today! She is a talented writer, understands the importance of visual storytelling, and knows what it takes to capture an audience.

Mona Shand, Reporter for PNS

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